Curriculum
- 4 Sections
- 20 Lessons
- 4 Weeks
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- Week 1: Foundations of Copywriting & Persuasive Writing8
- 2.1Introduction to copywriting: its role in marketing and business success.25 Minutes
- 2.2Principles of persuasion: AIDA model (Attention, Interest, Desire, Action).29 Minutes
- 2.3Writing compelling headlines and hooks that grab attention.10 Minutes
- 2.4Understanding audience psychology and targeting.20 Minutes
- 2.5Case study: analyzing our in-house successful ad copy and campaign17 Minutes
- 2.6Mentorship session: Linkedin Optimization1 Hour
- 2.7Weekend live Q&A session with coach1 Hour
- 2.8Test30 Minutes10 Questions
- Week 2: Brand Voice & Storytelling7
- 3.1Defining brand voice: tone, style, and personality.26 Minutes
- 3.2Storytelling techniques: creating emotional connections with audiences.31 Minutes
- 3.3Writing for different industries: B2B, B2C, and e-commerce.10 Minutes
- 3.4Adapting voice for various platforms (social media, websites, blogs).10 Minutes
- 3.5Avoiding common copywriting pitfalls: clichés and overused phrases.10 Minutes
- 3.6Mentorship session: portfolio building1 Hour
- 3.7Test45 Minutes15 Questions
- Week 3: Channel-Specific Copywriting & SEO3
- Week 4: Editing, Optimization & Capstone Project4
Writing for conversion: irrestible offers
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